This is a long interview I did with a very cool copywriter – Ian Stanley. Ian just hit the 6-figure mark in ~18 months time.

You’ll get some really great insights into copywriting, the writing process, and what it’s like working as a copywriter for 7 & 8-Figure direct response companies.

What You’ll Learn:

  • How Ian became the head copywriter for Crisis Education
  • Ian’s morning routine for being a productive copywriter
  • Ian’s full process for sitting down & writing copy
  • What it’s like for a copywriter working with a big direct response company
  • The books Ian reads
  • How Ian built his copywriting skills
  • How Ian got his first few jobs as an email copywriter, what he charged, and how he moved on to bigger & better projects
  • The secret to writing for mass market audiences vs. niche audiences… the differences are profound in Ian’s opinion
  • How Ian writes his bullets & dissects a product
  • Ian’s take on big ideas and hooks
  • Ian’s work with “tripwires” and how big direct response companies are structuring their offers
  • How to make sure your sales letter Close is solid
  • Ian’s process for email copy (he writes emails to 1.2 million people)
  • The 2 big types of emails


How To Listen:

(This interview has many curse words. If it were published on iTunes it would certainly have an “explicit” tag next to it. If you’re uncomfortable with the “F” word or “S” word then please don’t listen.)

Right click and “Save As” to download

Signup for Ian’s emails:


(These links will open in new tab w/o disrupting the audio.)

Some of the above mentions are affiliate links which means I might make a small commission – most likely in the neighborhood of $1. You could think of buying something through a link on this site as just giving me a small “tip” for a job well done. The other option is to think negatively of me for trying to “make a buck”. The choice, as always, is yours!