How To Write A High-Converting
Video Sales Letter
The VSL Course is a 6 week training program that shows you how to write your own sales letter or VSL.
You can use this to sell your own product, a product you haven't made yet, a client's product, or to sell your own services.
What Is The VSL Course?
The course is delivered through daily email assignments.
The emails will be based around our 3-Step VSL teaching formula called Principle-Based Neuro-Embedding Structures or PNS for short.
Each email will follow a format of:
After one VSL you’ll be able to repeat the process of writing VSLs in less than a week instead of 6 weeks.
Here’s an outline of what you’ll be learning and doing each week in the VSL course:
How It's Delivered
This is the most underrated part of writing sales letters. You need to do deep research so that when you actually sit down to write your VSL it’ll be simple.
Week 1: Deep Research
You need killer bullets and a good “Adam and Eve” story for you product.
Here you’ll learn:
Week 2: Bullets and Creation Stories
Week 3: USP, Unique Mechanism, Offer and Close
How to use “Options” at the end of your VSL to make people feel like buying your product is the only logical choice.
The 8 different lead types to create a compelling hook at the start of your VSL.
How to use “Interest Peaking Mechanisms” to make sure people keep watching your video till the end once they start it.
Weeks 4 + 5: Options, Leads, and Interest Peaking Mechanisms
We'll give you headline formulas that you can use to grab your prospect by the throat and ensure they start your video.
And this is where we’ll put the whole letter together and show you how to record and produce your VSL on the cheap.
Weeks 5 + 6: Headlines, Sales Arguments, and putting it all together (technical stuff)
You will get you everything I outlined above PLUS:
What Else Is Included?
1. How do I access the training?
You'll be subscribed to an email list upon purchase and start receiving emails immediately. You'll also get a copywriting checklist immediately.
The emails with your daily lessons and handwriting exercises will arrive in your inbox at 3AM PDT or 6AM EDT.
The Advanced class will consist of 6 training classes that we'll email you.
2. Do I HAVE to hand copy the examples?
No. It's not a "requirement" necessarily but it WILL accelerate the learning process dramatically. I personally still hand copy almost every day. It's the best way to learn in my opinion.
That being said I'd rather you actually WRITE your own sales letter than hand copy them.
If you don't have a list or product we'll show you how you can write a sales message anyways. (This is an AWESOME way to get clients if you want to be a freelance copywriter or email copywriter.)
The hand copying exercises are only 25 minutes. NOT an hour. So the hardcore will commit 50 minutes each day. 25 minutes to hand copy. 25 minutes to work on your own VSL. And they'll have a full sales letter (or 2) with multiple leads to test at the end of the course.
For the Minimum Effective Dose I'd recommend you set aside 25 minutes about 2-3 times a week to write your copy. That way you'll have a full letter done in 5 weeks. That's for the slackers but it's still a great way to get shit done.
"Ian Made Over $100K+ Re-Writing
Just One Section Of A VSL."
6 Weeks VSL Training (Daily Emails)
VSL Sequencing Formula
6 Advanced Training Webinars
Submissions of your own copy for review
Upsell and Backend Funnel Product
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