How To Write A High-Converting Video Sales Letter

"Ian Has Made Over $100K+ Re-Writing Just One Section Of A VSL."

The VSL Course is a 6 week training program that shows you how to write your own sales letter or VSL.

You can use this to sell your own product, a product you haven't made yet, a client's product, or to sell your own services.  

How it's delivered

The course is delivered through daily email assignments.  

The emails will be based around our 3-Step VSL teaching formula called Principle-Based Neuro-Embedding Structures or PNS for short.  

Each email will follow a format of:  

  • Principles and strategies of high converting VSLs.  
  • VSL examples to hand copy and use for inspiration.  
  • The EXACT structures and formulas for writing each section of your VSL as well as what order you should put them in.  
  • A specific assignment for that day to hold you accountable and make it easy to get it done.  
  • All you have to do is open the email each morning and do the assignment. And 5-6 weeks from now you’ll have a full sales message completed.  

After one VSL you’ll be able to repeat the process of writing VSLs in less than a week instead of 6 weeks.  

Here’s an outline of what you’ll be learning and doing each week in the VSL course: 

Week 1: Deep Research 

This is the most underrated part of writing sales letters. You need to do deep research so that when you actually sit down to write your VSL it’ll be simple.  

You’ll learn:  

  • How to use forums, Facebook, Google, Youtube and more to learn everything about your ideal customer (nothing crazy here, just a smart way to use free research tools to get only what you need and nothing more).
  • How to do competition research to guarantee your message is pinpoint accurate.
  • Everything you need to do BEFORE you write the first word of your message.  

Week 2: Bullets and Creation Stories  

You need killer bullets and a good “Adam and Eve” story for you product.  

Here you’ll learn:  

  • Formulas to write bullets that keep your prospect up at night.
  • The “Wedding Crashers” formula for writing teaser bullets.
  • How to write a story that PROVES your product works.
  • How to write compelling stories that open your prospect’s “monkey brain.”  

Week 3: USP, Unique Mechanism, Offer and Close

You’ll learn:  

  • How to create a Unique Selling Proposition that makes your product stand out from all the white noise.
  • The importance of a “Unique Mechanism” and how to write the perfect one for your product.
  • The ultimate Price Reveal formula.
  • The seven letter word you need to understand to write a killer close.  

Weeks 4 + 5: Options, Leads, and Interest Peaking Mechanisms

You’ll learn:  

  • How to use “Options” at the end of your VSL to make people feel like buying your product is the only logical choice.
  • The 8 different lead types to create a compelling hook at the start of your VSL.
  • How to use “Interest Peaking Mechanisms” to make sure people keep watching your video till the end once they start it.  

Weeks 5 + 6: Headlines, Sales Arguments, and putting it all together (technical stuff)  

We'll give you headline formulas that you can use to grab your prospect by the throat and ensure they start your video.  

And this is where we’ll put the whole letter together and show you how to record and produce your VSL on the cheap.  

What's the Advanced Option?

The Advanced option will get you everything I outlined above PLUS:  

  • 6 Training Webinars that go along with the weekly assignments. They cover advanced aspects of creating VSLs that convert like crazy.  
  • Access to 2 LIVE training group sessions where we'll sit down, rate each others copy and give suggestions on what we'd change. You will then have 24 hours to make any changes that we all come up with. (This is something HUGE that people always ask me for. Here's your chance.)  
  • In depth training on crafting Upsells and Backend Funnels that turn your product into a real business. (This alone is invaluable and the "secret" behind every 7 and 8 figure online business.)  
  • Bonus training detailing how Ian negotiates $20K upfront and $80K in performance bonuses just for re-writing VSL "Leads". (That's approximately only 200-1000 words).