CopyHour
How to write six & seven figure sales letters, step by step
Here's the simplest way I know to write sales letters that convert — using a formula reverse-engineered from classic 7, 8, and 9 figure ads.
Derek Johanson
Creator of CopyHour • 22 min read
Let's say you're trying to write copy for your business...And you're stuck.It seems like it should be easy but you're second-guessing every word that comes out & writing yourself in circles — and it's driving you nuts because not only do you need this copy to work...But you've also been writing for weeks — and just want to finally be done with it.
Copy is simpler than you think
First... take a deep breath.I've been there and so have all my entrepreneurial friends.The truth is, I've found most people complicate copy — and make it so much harder to write than it really is.But in reality, it's simple.Like, stupidly simple.The 7 Figure Sales Writing Framework
I know this because over a decade ago I started studying "classic" copy — which included a ton of ultra-simple one page ads that had run in newspapers and magazines decades ago but also generated 7, 8, and 9 figures in profit...And quickly realized all those ads looked the same.They were following the exact same formula.I now call it The 7 Figure Sales Writing Framework.It's what I use now to write almost all my copy because it produces dead-simple letters that consistently convert with no extra fluff (and no over-hyped, over-the-top writing).It's also the framework I use to teach copy inside CopyHour because it simplifies copy down to just the fundamentals with no extra noise — and considering my students have generated over $800mm with their copy, I'd say it works.Writing a sales letter — step by step
Over the next few pages I want to walk you through it — by writing a complete sales page with it, step by step, right in front of you.If you're feeling stuck, this should un-stick you.Let's get started.