CopyHour

7 Figure Sales Writing Framework

Putting the four elements together

The cheatsheet and complete letter — all in one place

Over the last few pages I've shown you the four elements of The 7 Figure Sales Writing Framework — and even pieced together a letter with them for a (fake) product called The Productive Solopreneur.Here's a cheat sheet of everything we covered.

The 7 Figure Sales Writing Framework Cheat Sheet

Element #1: The Lead

1.
Write a preheadline/headline/subheadline/first paragraph calling out the primary group your audience identifies with (for example, "solo entrepreneurs" or "single moms" or "endurance athletes") & what they're struggling with
2.
Make it clear you have a solution to that problem
3.
And quickly spell out exactly the outcome they dream about

Element #2: The Sales Argument

1.
Recognize how the reader has struggled with their problem
2.
Make it clear you (the expert) have a solution to those struggles (either with a story, or with a brief step-by-step breakdown of how you'd solve it)
3.
And paint a brief picture of what their life will look like with that solution

Element #3: The Offer

1.
Literally say what the offer is — e.g. the product's name and what it actually physically/digitally is
2.
Quickly describe how it works and how it will solve your customers’ problems (using the exact words they gave you in your audience research)
3.
And then list out the modules/parts to your product — along with their features & benefits (which, again, are simply repeating the exact words your audience gave you during your research)

Element #4: The Close

1.
State the price
2.
Provide a guarantee
3.
Sprinkle in a few elements that emotionally make them realize they need to act right now (e.g. a temporary discount, bonus, or window of opportunity to buy before the cart closes)
4.
And describe step by step what the reader has to do to buy

The Productive Solopreneur complete letter

Solo EntrepeneursLearn how to 5x-10x your daily output in the next 48 hoursGet a week's worth of work done every day — or take more guilt-free time off. Your choice. The Productive Solopreneur will show you how. If you’re a solo entrepreneur who feels guilt, shame, and frustration because of how little you’re getting done every day — I can show you how to 5x-10x your daily output in the next 48 hours.It might seem like an exaggeration to say I can give you a 5x-10x boost in productivity, and do it in just 48 hours...But it’s not actually that crazy.My guess is you’re struggling to get much done now. You know all the "rules" of productivity.You’ve read the books, watched the YouTube videos, and know all the best productivity "tricks" and "hacks".And maybe when you find a new trick you hadn't heard of before, it'll work great for a day or two...But then everything quickly collapses. Every single time.And then you're back to square one.

You’re getting exhausted after just 2-3 hours of work every day.
You get upset at yourself that that’s all you can do
So you try to force yourself to work more

...but that just makes the problem worse.It’s around this point that you open up TikTok or Reddit or Instagram, thinking maybe you just need a quick 15 minute brain break... but that quickly turns into a 2-3 hour binge session.Then when you’re ready to work again, real life kicks in — all the unplanned stuff like one of your kids coming home early from school, or a worker coming to your home to fix something, or a text message that needs to be handled immediately — and you need to step away to deal with it.By this point it’s already 4pm.You’re supposed to be done for the day...But you’ve barely produced any work and you feel like shit.You promise yourself you’ll fit in a little more work at night... but if you even manage to do it (unlikely), you’re completely exhausted and get nothing done — except making yourself feel even more guilty for wasting another workday.And the more you do this, the more you fall off your routine.Every day gets worse...Until finally you're starting your day with social media, giving up entirely by noon, and producing almost nothing.You’re frustrated with yourself, feel shame, and are embarrassed any time someone asks how your business is going — or, worse, they see how badly it’s going and don’t bother asking at all.Here’s the deal: this is fixable.In fact, it can be fixed nearly overnight.And you can be doing A LOT more than you think you’re capable of — 5x-10x more on average, I've found (which actually isn't all that crazy since your output isn't probably that great at the moment, right?).But it’s not doing the things you’ve been doing.It requires a complete mental shift.Installing a new productivity operating system on your brain.When you do, the results are immediate and profound.Like... results you can experience TOMORROW.Let me give you an example.My business is built around selling digital courses.I need to not only make the courses, but also create sales letters for them and get eyeballs on those sales letters.But what if I spend months creating a course only to learn that no one wants it — or I've completely missed the mark?Or what if I spend weeks putting together the sales letters and they don't convert?Long ago, those thoughts would make me panic every time I sat down to work — and ultimately do no work at all.I'd hear that little voice in the back of my head saying, "What's the point of doing this work if it might fail? What if you're just wasting your time? Why do it at all?"So no matter how much I wrote in a gratitude journal, or meditated, or practiced positive affirmations...I'd procrastinate, make excuses, and struggle to get anything done in a day while battling that voice.But what fixed that problem wasn't Pomodoro time blocks, or finding the perfect to-do app, or any other productivity fad.What fixed the problem was simply building instant feedback into my work.So instead of spending months blindly making courses I wasn't sure anyone wanted, I developed a way to make courses in real time, day-by-day, to live paying customers.And instead of spending weeks on a single sales letter, I found streamlined formulas that allowed me to get 80% of the results with just 1-2 days of writing.So now if I have a new course idea...

I can start selling it within 48 hours
And then build it in real time to live customers who are giving me feedback every step of the way.

Having this kind of instant feedback means I no longer have a voice in my head sabotaging me, telling me that I might be wasting my time.I know that every day I work, I'll instantly know whether I'm moving my business forward — or need to adjust.I see these opportunities in just about every solopreneur business I've consulted inside.Yes, instant feedback like this is possible in your business.In fact, there are things you could do tonight that will allow you to get this kind of instant feedback tomorrow.And this is just one example of the many mindset shifts that have allowed me to effectively 5x-10x my daily output.I want to show you how to pull off the same "impossible" timelines in your business.I'll show you how to immediately have your best work day ever.Which will quickly turn into your best week ever.Then your best month.Then year.Without exhaustion or fatigue.You'll learn how to do more in 3-4 hours of work per day than you normally do in a week — while…

Outputting the best work of your life
Taking days (and sometimes weeks) of guilt-free time off at a moment’s notice whenever you want it because you’re so ahead of schedule
And becoming the person everyone looks at like, "How in the world do they get so much done?"

If you’re ready, here's how we'll do it.
Introducing...The Productive Solopreneur5x-10x your daily output in the next 48 hours — guaranteed.
The Productive Solopreneur is a 5 module course that will show you how to 5x-10x your productive output in the next 48 hours — so you can finally tackle every task in your business without stress, or just take more guilt-free time off.And you'll see results literally overnight.The course is designed specifically for solo entrepreneurs who are juggling every part of their business themselves and feeling overwhelmed.Instead of giving you a bunch of one-off productivity tips, I’ll show you how to install an entirely new mental model for getting your work done.WARNING: it won’t be easy.Throwing away decades of bad practices never is.You WILL cling to your old ways at first.But when you’ve finished the course, and when everything "clicks", it’ll be impossible not to experience an immediate 5x-10x boost in output — while also doing the best work of your life and feeling more in control of your business than you ever have before.It’ll also be impossible to ever go back to your old ways.
The course is broken down into 5 modules:Module 1What Actually Makes You MoneyWe need to start by getting your priorities straight: I can guarantee 80% of the tasks you do every day could be cut entirely and make no difference to your bottom line. Even if you don’t believe me, I can prove it to you and at least 2x your output immediately.Module 2Ruthless CuttingIf 80% of the tasks you do every day are pointless, they’ve got to go… but cutting them out is easier said than done. In this module we’re going to actually go through your daily tasks — and cut out everything but the absolute essentials.Module 3BoundariesOne of the main reasons you get distracted every day is because of your lack of boundaries — both for yourself, and for others. But fixing this problem requires viewing yourself — and your work — in an entirely different way. This module alone will give you a 5x productivity boost — guaranteed.Module 4Systemizing Your Money-MakersI guarantee there are only 1-3 tasks you do in your business that make nearly all your money — and if you were able to radically systemize those tasks, you’d speed them up 10x while outputting the best work of your life. We’ll do exactly that in this module.Module 5Superhuman Time & Energy ManagementIf you aren’t batching your daily and weekly tasks according to your biochemistry and circadian rhythm, you’re currently operating at maybe 1/10th your true capacity. In this module we’ll fix that.

"I thought a 5x boost was an exaggeration but I measured it and I’m outputting 14x what I was before The Productive Solopreneur — and my business has tripled so far this year. This course should be taught in schools." — Bob Jones"Holy s%^t, I just looked over this month’s numbers… I’m on track to make more this month than I made all last year. I didn’t think I was capable of doing this. This is the first time in my life I’ve actually felt in control of my work." — Sally Smith

If you're a solo entrepreneur struggling to get your work done, you need The Productive Solopreneur.The Productive Solopreneur will 5x-10x your output, have you doing the best work of your life, and leave you fully recharged every day.It's designed to legitimately change your life.And it’s made for solo entrepreneurs who have a lot on the line.Even a 2x increase in your output could be worth $10,000s or $100,000s per year to you.Which is why it was a steal when I taught it in private workshops for $5,000.The average attendee had an ROI of 10x-100x.If you’re serious about your business, that’s a no-brainer investment.Who wouldn't spend $5,000 to get back $50,000-$500,000?And that’s why I've made this self-directed version of the course a no-brainer as well at only $297.Exactly the same material and value — at 1/20th the price.But you want to act right now because the course will only be open until next Monday.After that, the cart will be closed until we open again in 6 months — at which point I can’t guarantee the course will be the same price.To get access to The Productive Solopreneur, just click the button below. You’ll be taken to a page where you’ll enter your credit card details. Immediately after submitting your purchase, you’ll be taken to the private members area — and can get started immediately.I look forward to seeing you inside.
5x-10x your productivity todayBuy Now
The 5x Output GuaranteeIf following this system doesn't at least 5x your weekly output, then send me a single email any time in the next 30 days and I'll give you all your money back — no questions asked.I want you to feel 100% safe this is the best investment you've ever made into yourself and your business.It either works — or you don't pay.

Is this letter really enough to make sales?Yep.This is what nearly all my sales letters look like.Don't be fooled by the simplicity here — your sales letters don't have to be 10,000 rambling words. I've found that often, the faster you get to the point, the more you sell.This obviously isn't the only copywriting formula in existence, but it's my favorite because it's the best balance I've found of simplicity and effectiveness.And because it's made me a lot of money.

The missing ingredient

But there's still one big problem here...And it's something you'll quickly discover as soon as you sit down to actually try to pump out copy with this (or any other) formula:Actually writing good copy isn't easy.What I mean is, formulas are helpful (and just about ALL my copy is written according to formulas like The 7 Figure Sales Writing Framework — following proven formulas generally guarantees my copy will always convert)...But they're useless if every sentence you write is over-hyped junk that only makes your potential customers run away.

Good vs. bad copywritingTo be clear: I absolutely cannot stand the "learn my forbidden secrets to make explosive cash like an ATM-sucking vacuum on steroids!!" copywriting. That stuff is awful and I'll let you in on a secret: it doesn't work in the real world.The best copy goes "under the radar" and feels like natural language — just a tiny bit more exciting.

So how do you learn to write in that "under the radar persuasive" way — without sounding over-the-top or cheesy?And more importantly — learn how to do it fast?

Train yourself to think, speak, and write in copy

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